The new ITworld is here! Working with John Gallant, Chief Content Officer and Jodie Naze, Editor of ITworld, the entire editorial team has worked tirelessly side by side with our Digital Solutions Group to create this awesome new site.
We have set the bar high for ITworld! As the site that will grow to become “the most social IT news site” over the next several months, we are focusing that effort not just on content but also in developing ways for marketers to be part of that social experience. New ad programs that we’ve developed include, ITworld Answers and Social Hubs. All these sponsorship opportunities provide the capability for vendors to receive invaluable community input from the IT professionals who visit our site. Recently we hosted a group of IT professionals for a panel discussion to better understand their challenges. One very interesting point that came out loud and clear was that in order for them to have successful dealings with a vendor, that vendor MUST understand what ails them! What better way to understand an IT professional’s concerns/needs than to hear it directly from them?
Most prominent on the site will be activity! And to get the conversation started we’ve already contracted a few high profile bloggers. All the bloggers are recognized industry experts who provide a unique perspective around their respective topics. ITworld bloggers include:
We have set the bar high for ITworld! As the site that will grow to become “the most social IT news site” over the next several months, we are focusing that effort not just on content but also in developing ways for marketers to be part of that social experience. New ad programs that we’ve developed include, ITworld Answers and Social Hubs. All these sponsorship opportunities provide the capability for vendors to receive invaluable community input from the IT professionals who visit our site. Recently we hosted a group of IT professionals for a panel discussion to better understand their challenges. One very interesting point that came out loud and clear was that in order for them to have successful dealings with a vendor, that vendor MUST understand what ails them! What better way to understand an IT professional’s concerns/needs than to hear it directly from them?
Most prominent on the site will be activity! And to get the conversation started we’ve already contracted a few high profile bloggers. All the bloggers are recognized industry experts who provide a unique perspective around their respective topics. ITworld bloggers include:
- Chris Nerney, Tech Business Today, focus on the business side of technology
- Peter Smith, The TechnoFile, focus on personal and home technology trends and upcoming products
- Kevin Fogarty, CoreIT, focus on the “hot” story in IT
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